Mr. ARTHUR ANANTHAN
Arthur Ananthan; BA in Procurement and Supply Chain Management (MUK)
Arthur Ananthan is a results-driven marketing professional with a proven track record of developing and executing impactful marketing strategies that drive business growth and revenue increase. Currently serving as the Sales and Marketing Manager at Robinson Recruitment Services, he plays a pivotal role in shaping the company's marketing initiatives and driving its sales efforts. He leverages his expertise to provide strategic guidance and implement effective marketing strategies tailored to the recruitment industry. Arthur works closely with cross-functional teams to develop comprehensive marketing plans aligned with Robinson Recruitment's organizational goals, ensuring measurable results and success in achieving business objectives.
Arthur holds a Bachelor's degree in Procurement and Supply Chain Management from Makerere University, Uganda, which has provided him with a solid foundation in business and marketing principles.
As a marketing professional, Arthur provides strategic guidance and implements impactful marketing strategies for clients, working closely with diverse teams to develop comprehensive marketing plans and ensure alignment with organizational goals and deliver measurable results. He has a strong background in overseeing and managing paid
search and paid social campaigns across various performance channels, developing innovative collateral to support branding objectives, and collaborating with digital agencies to optimize campaign strategy based on performance data.
Arthur is skilled in managing conversion funnels, including landing page design, ad copy, and A/B testing, and setting up and managing analytics and marketing tags through Google Meta Tag. His accomplishments include contributing to significant increases in sales productivity and profitability, playing a key role in the post-covid digital strategy, increasing alternative channel penetration, leading successful market launches of new products, generating new income streams, and successfully planning and launching a thematic campaign that reawakened the brand within the public domain after a period of absence.
Arthur is confident in his ability to leverage his skills and experience to drive sales and marketing success in all that he does.